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Aller Media-owned newspaper Dagbladet believes it has hit on a good formula to determine when it should push ads to users, when to show subscriber-only content in order to convert them, and when to show videos. Content marketing, regular display ads, video, sponsorship, all down to affiliate marketing. Dagbladet is seeing a significant increase in core KPIs on these ad slots compared to editorially curated slots.
Ultimately, this also saves money by reducing waste. If someone has seen a sponsored content unit more than three times, they are unlikely to act; instead, they will be shown a regular display ad.
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Dagbladet has increased the number of these automated units since October when its tech layer was in full swing. Since February, it has applied this tech to its other magazine titles. In Norway, publisher homepages generate high volumes of direct traffic, more so than in the U.
Dagbladet Plus pulls its content from three sources: Aller Media print magazine content, original content from journalists and stories from the free version.
For Aller Media, this is one part of taking more control over its first-party data in a world where data privacy is now the business norm, thanks to the General Data Protection Regulation. The Over 50s dating Ski launched its centralized data platform in primarily to drive up the value of inventory both on the advertising and subscription sides of the business. How Norwegian publisher Aller Media balances subscriptions and ad revenue.
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